Pinny’s Cakes

Logo design and branding

Pinny’s Cakes are stunning homemade cakes for all occasions, decorated in traditional, contemporary and novelty designs.

The client required a logo for their new company; something that shouted out ‘beautiful and elegant cakes!’ We communicated with the client and put together a variety of ideas to present. After a final design was chosen, we worked on it and developed it into what is now the new logo for Pinny’s Cakes.

I was really pleased with the logo and thought the ribbon idea was fab as thats exactly the kind of ribbon I use to wrap up my cakes! By putting the logo on the packaging, the product looks complete, and instantly recognisable that those are our cakes. The logo design is exactly what I wanted; simple and elegant. As a designer, ForwardSlash showed me lots of ideas and options, and I hope to work with them again in the near future!

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